A mother's scolding never lands the same way a father's disappointed look does. Sons will laugh off their mother's warnings and walk away without a second thought. But one sharp word from their father, and it sits with them for days.
These are just the facts of how it works. What actually gets said matters less than who's saying it.
The same principle plays out in a completely different setting. In a relationship, it's not the compliment or the criticism itself that lands, it's who it's coming from. If you're a service provider and you show your friends the results of a successful campaign, sure, you'll get plenty of praise.
But when a client, someone who has no reason to inflate their words, takes the time to say thank you and publicly recommends your work, that hits differently. And here's the thing: you'll remember that one client review longer than every friend's compliment combined.
That's exactly what happened for our student, Muhammad Jawad, when a client sent him something he wasn't expecting.
Here's what his client, Anoosh Rizwan, owner of a clothing brand, wrote about working with him:
"He's had a real, positive impact on my clothing brand. Since we began working together, his dedication and passion have extended far beyond the typical digital marketer's role. He's not only boosted our sales but actively contributed to our business development efforts, leading to significant improvements. Jawad's creative approach and commitment to our brand makes him an invaluable asset. I wholeheartedly recommend him to any business looking for a digital marketer who goes the extra mile."
What actually earned that kind of review? It wasn't just running a campaign and walking away. Jawad treated the account like it was his own business, staying involved in the brand's growth beyond the ad dashboard itself.
When Jawad shared this with us, he credited the training behind it directly, our Digital Marketing Live program, which goes beyond running campaigns at a surface level and teaches students how to actually operate at the next level. Every student gets lifetime mentorship alongside that training, so if a problem comes up during their learning or earning journey, there's always a solution close by.
Want to know what else is included in the program? Visit our website to find out.
