24 Purchases, 10.66x ROAS: How One Mother Turned PKR 6,780 Into a Real Business Win

by Aamir Ahmer | Feb 26, 2025 | Success Stories

Everyone's juggling something in this economy. Mothers are juggling more than most, responsibilities that don't have an off switch, days that run through kids, a household, and everything in between.

Starting a business on top of that is its own kind of hard. The people who actually pull it off tend to share one trait: they stop waiting for easier circumstances and just focus on the work in front of them, ignoring whatever noise comes their way.

That's the story behind this campaign, run by a proud mother building her own brand.

Running Facebook Ads on a Rs. 1,000 daily budget, here's what the account delivered:

  • 24 website purchases
  • PKR 282.50 cost per purchase
  • PKR 6,780.03 total spent
  • 13,133 reach, 17,177 impressions
  • 8.92% CTR, 901 link clicks, PKR 4.42 CPC
  • 10.66x Purchase ROAS

At a 10.66x return, that PKR 6,780 spend converted into roughly PKR 72,000 in sales. That kind of number doesn't happen from throwing an ad out to a general audience. It comes from knowing exactly who the product is for, then targeting that specific age group, gender, and profession directly, testing the audience, and running the campaign with real intent behind every decision.

As she put it herself: being a mother and running a small business is a big deal when you don't know how to run ads properly. Getting this right is an achievement.

That kind of result gets built somewhere. In this case, it was Aamir Ahmer Academy, which has given over 10,000 students a one-time-fee platform for three years, backed by a lifetime student support system, live Q&A sessions four days a week, and training on current, practical ways to earn online.

Contact the team to find out when the next batch starts, and be the next success story shared here.

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Aamir Ahmer

Aamir Ahmer

Aamir Ahmer is a digital marketing expert and entrepreneur with 15 years of experience since 2011. He's founder of Doers Media and Aamir Ahmer Academy, where he's trained 20,000+ students and managed over $10M in ad spend, delivering an average ROAS of 650% for 1,000+ businesses.

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