3 Years of Self-Taught Google Ads, Then a Formal Course: Harris Sohail’s Story

by Aamir Ahmer | Jul 10, 2023 | Success Stories

Some students come into this course as complete beginners. Harris Sohail wasn't one of them.

Batch 16. He'd already been running Google Search Ads for his own business for three years, entirely self-taught through YouTube and Google, before he ever enrolled. What brought him in wasn't a lack of experience, it was seeing Sir Aamir's video ad and deciding it was worth formalizing what he'd learned the hard way.

In his own words: "I must say it was a good decision to get enrolled in his course, and it was totally worth it."

After completing the course, he applied a few specific strategies he'd learned, ones that directly improved his CTR and helped him build stronger ad copy.

Here's the account-level picture from his Google Ads dashboard, spanning Q4 2017 through Q3 2023: 38.4K clicks, 1.43M impressions, Rs. 39.02 average CPC, and Rs. 1.5M in total cost across that history.

On top of that long-term picture, he pointed to a specific result directly tied to what he learned: "I've spent almost 1.6M in search ads for my business, and CTR is also more than 20%, which is a big deal also. It helped me increase my sales and conversions and generate more leads."

His advice for anyone still finding their footing: "To people who are still struggling, I would recommend to keep on trying and practicing, as practice and patience makes one perfect."

That's the real lesson in his story. Even three years of hands-on, self-taught experience still had real room to improve once the right structured strategy got applied on top of it.

If you're ready to build that same discipline into your own campaigns, enroll in Aamir Ahmer Academy's digital marketing course today.

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Aamir Ahmer

Aamir Ahmer

Aamir Ahmer is a digital marketing expert and entrepreneur with 15 years of experience since 2011. He's founder of Doers Media and Aamir Ahmer Academy, where he's trained 20,000+ students and managed over $10M in ad spend, delivering an average ROAS of 650% for 1,000+ businesses.

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