Daraz remains Pakistan's largest online marketplace, reaching an estimated 20 million active buyers. That reach comes with real competition too: roughly 1.8 million sellers are already running stores on the platform, so getting noticed takes more than just listing a product and waiting.
Registering as a Seller
Registration itself is free, no signup fee, no monthly subscription. You'll need a valid CNIC (front and back), an active Pakistani mobile number, a working email address, and a bank account for payouts. Daraz's own Seller Center walks you through account creation directly.
Two main account paths exist: a Local Seller account for individuals, verified through your CNIC, or a Corporate/SME account for registered businesses, which requires an NTN and company documents. Daraz Mall sits above both as a premium tier for verified brands, with better placement and delivery priority, but it comes with stricter eligibility requirements.
What Selling on Daraz Actually Costs
This is the part most guides skip past. Daraz takes more than one cut from every sale:
- Category commission, ranging from close to 0% up to 20% depending on what you sell. Fashion and home goods generally sit on the higher end, electronics and appliances on the lower end.
- Payment handling fee, typically around 1.25% of the sale.
- VAT, roughly 13 to 16% depending on your province, applied on top of the commission and payment fee, not on your full selling price.
- Free Shipping Max, an additional 6% of order value (minimum PKR 30) if you offer free shipping on a listing.
Before you price a single product, check the current commission structure inside your Daraz Seller Center account for your specific category, since rates get revised periodically and vary enough between categories to make or break your margin.
Choosing How You Fulfil Orders
Fulfilment by Merchant (FBM) means you pack the order yourself and either hand it to a Daraz rider for pickup or drop it at a Daraz Shop. Fulfilment by Daraz (FBD) means you send stock to a Daraz warehouse in advance and they handle picking, packing, and delivery from there. FBD costs more but removes daily packing work, which matters once order volume grows past what you can manage alone.
Getting Paid
Daraz deposits payouts directly into your registered bank account after an order is confirmed delivered and its return window closes. Worth knowing: payment processing works differently for Cash on Delivery orders versus prepaid ones, and COD still makes up the large majority of orders across Pakistani e-commerce generally, so plan your cash flow around payout timing, not the moment an order is placed.
Listing Products That Actually Sell
Clear, well-lit product photos and specific, honest descriptions matter more on Daraz than almost anywhere else, since customers can't touch or inspect what they're buying. Price competitively by checking what similar listings in your category actually sell for, not just what you'd like to charge. Respond to buyer questions quickly. Seller response time and rating directly affect how often your listings get shown.
Your Tax Obligations
Income from your Daraz store is taxable income like any other business income in Pakistan. If you cross the tax-exempt threshold, register for a National Tax Number with FBR and file annually. Daraz also applies its own withholding tax as part of its fee deductions, separate from your personal FBR filing obligation, so don't assume that covers your tax responsibility on its own.
Conclusion
A Daraz store is one of the fastest ways to start selling online in Pakistan, but the sellers who actually turn a profit are the ones who price around the real fee structure from day one, commission, payment fee, VAT, and shipping costs together, rather than discovering the gap between selling price and payout after their first month of orders.
If you want structured help building the marketing side of an online store like this, enroll in Aamir Ahmer Academy today.
