How One Facebook Ad Campaign Delivered a 15x ROAS for a Salon in Pakistan

by Aamir Ahmer | May 23, 2023 | Success Stories

Most people think you need a massive budget to run successful Facebook ads in Pakistan. Digital Shiza proved otherwise — with juMost people think you need a massive budget to run successful Facebook ads in Pakistan. Digital Shiza proved otherwise, with just Rs. 5,000 and one well-planned campaign.

A Simple Brief, a Smart Facebook Ads Strategy

Shiza was working with a local salon that wanted more bookings. Instead of running generic ads promoting every service at once, she made a focused decision: promote one service, to the right people, with the right message.

That single decision changed everything.

The Facebook Ad Campaign Strategy She Used

Shiza ran a CBO (Campaign Budget Optimization) campaign, letting Facebook distribute the budget where it performed best. Here's what her strategy looked like:

  • One service, one campaign, no distractions, no split focus
  • A short video ad that showed the salon process in action, giving potential customers a real feel for the experience
  • Interest-based audience targeting focused on women in the local area who were already interested in beauty and salon services
  • A strong offer that gave people a genuine reason to book right away

The Results: 15.6x ROAS From a Single Campaign

Within just 4 to 5 days, the campaign generated over 70 quality leads. Nine of those leads converted into confirmed bookings, each worth Rs. 10,000, bringing the total conversion value to Rs. 90,000.

Rs. 5,000 spent. Rs. 90,000 returned. A 15.6x Return on Ad Spend from a single Facebook ad campaign.

If a Rs. 5,000 budget can produce this kind of return, imagine what a properly structured Facebook ad strategy could do for your own business or your clients.

What Makes This Story Different

Shiza isn't a marketing veteran with decades of experience. She's a student of Aamir Ahmer Academy who took what she learned, applied it for a real client, and delivered real results. She then came back and shared her entire strategy with the community, step by step, number by number.

That's exactly the kind of learning environment we've built at Aamir Ahmer Academy. Students don't just learn digital marketing, they practice it, profit from it, and grow together.

Ready to Run Facebook Ad Campaigns That Actually Work?

If Shiza could turn Rs. 5,000 into Rs. 90,000 for her client, imagine what the right training could do for you or your business.

Enroll in the new batch of Aamir Ahmer Academy today.

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Aamir Ahmer

Aamir Ahmer

Aamir Ahmer is a digital marketing expert and entrepreneur with 15 years of experience since 2011. He's founder of Doers Media and Aamir Ahmer Academy, where he's trained 20,000+ students and managed over $10M in ad spend, delivering an average ROAS of 650% for 1,000+ businesses.

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