Media Buying Budget Calculator

Enter Your Campaign Numbers

Cost Per Click (CPC)

Rs.

Get the idea from Google Keyword Planner or run a small test campaign to find your average CPC.

Total Clicks Needed

How many clicks do you need to hit your conversion goal?

Conversion Ratio (%)

Use your Campaign Success Calculator result or a past campaign average.

Conversion Value

Rs.

Revenue value of each sale, lead, or sign-up you are targeting.

Your Budget Breakdown

Budget Required
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          Total ad spend needed to achieve your click goal at the CPC you entered.
          CPC × Total Clicks Needed

Total Conversions

Expected number of conversions from your clicks at the conversion ratio you entered.

Clicks ÷ 100 × CVR%

Total Income

Projected revenue based on your conversions and conversion value.

Conversions × Conv. Value

Net Profit

Income after deducting your ad budget.

Income − Budget

ROAS

Return on Ad Spend. For every Rs. 1 spent, how much revenue you get back. Anything above 1x means you are making more than you are spending.

Income ÷ Budget

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