1,280 Call Confirmations, 32% Cheaper Than Peer Average: Safwaan Fahad’s First Calls Campaign

by Aamir Ahmer | Feb 23, 2024 | Success Stories

Most digital marketing skills you learn once and use for the rest of your career. No monthly renewal, no expiring subscription, the same investment of time keeps paying you back indefinitely.

That's exactly what our student Safwaan Fahad is proving, one new skill at a time. He recently optimized a Calls campaign for the first time, running results for a spa center client.

Here's what the campaign delivered:

  • 1,280 estimated call confirmation clicks
  • PKR 13.53 cost per estimated call confirmation click
  • PKR 17,321.03 spent
  • 51,606 reach, 84,293 impressions
  • PKR 6.95 CPC

Zooming out to the full picture he shared: total ad spend across his call campaigns has crossed PKR 35,000, with calls now reaching upwards of 2,500, running at a pace of 80 to 120 calls per day. His own comparison benchmark against similar ads from peers puts his cost per result at 32% lower, Rs. 23.76 versus a peer average of Rs. 34.74.

That's not a lucky first attempt. That's a genuinely efficient campaign, on a first try, in a campaign objective most beginners never even attempt.

The reason a Calls campaign is worth learning specifically: for local service businesses like a spa, a phone call is often the actual conversion point, not a website checkout. Knowing how to build and optimize toward that objective, instead of defaulting to the same generic sales campaign every beginner runs, is exactly the kind of range Aamir Ahmer Academy pushes students to build.

Learn one skill properly, and the return doesn't stop when the course ends. It compounds every time you apply it to a new kind of campaign.

If you want to build that same range, enroll in Aamir Ahmer Academy's digital marketing course today. Click the link below, or reach out on WhatsApp for more information.

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Aamir Ahmer

Aamir Ahmer

Aamir Ahmer is a digital marketing expert and entrepreneur with 15 years of experience since 2011. He's founder of Doers Media and Aamir Ahmer Academy, where he's trained 20,000+ students and managed over $10M in ad spend, delivering an average ROAS of 650% for 1,000+ businesses.

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